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In the meantime, look at our other projects.
In the meantime, look at our other projects.
Yusaki brings matcha into a more accessible, ready-to-drink format. Combining Japanese-inspired matcha with coconut milk.
Matcha is widely associated with wellness, tradition and premium cafés, but the category can also feel niche, serious or difficult to approach. Yusaki needed to make matcha feel accessible and desirable to a broader audience, while still communicating quality and authenticity. The packaging also had to create strong flavour distinction and stand out in a crowded refrigerated retail environment.
We created a contemporary brand and packaging system that balances Japanese-inspired refinement with the colour, energy and appetite appeal of a modern beverage brand.
Yusaki brings matcha into a more accessible, ready-to-drink format. Combining Japanese-inspired matcha with coconut milk.
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